Jeff Tidball Joins WorldWise Imports as CEO

Las Vegas — WorldWise Imports, the North American leader in classic games, today announced that Jeff Tidball has joined the company as its Chief Executive Officer.

Tidball’s twenty-five years of experience in game development and production represent a strategic expansion of the company’s publishing efforts under the Play All Day Games brand. He will also direct the company’s procurement, distribution, and marketing efforts.

“I believe that games bring people together,” said Tidball. “The chance to both spread beloved classics and publish original titles within the same company is a phenomenal opportunity. Let’s finish off this press release so we can make games.”

“We are delighted for Jeff to take the helm,” added Cindy Shipp, Operations Manager of WorldWise Imports. “We have extremely ambitious plans for the next several years, and he has the foresight and drive to lead them.”

Tidball takes over from former CEO and owner Cheryl Stern, who retired from the business on November 1, 2021.

Tidball was most recently Chief Operating Officer at Atlas Games. There he led diverse sales, marketing, crowdfunding, and product development efforts, including as the producer of wide-ranging titles like The White Box and Dice Miner. He formerly served as Vice President of Product Development at Fantasy Flight Games, and as a board member at GAMA, the Game Manufacturers Association.

About WorldWise Imports — Based in Las Vegas, WorldWise Imports was founded in 2000 by retail industry veterans Cheryl and Michael Stern to serve the hobby and game industries. It pioneered dropshipping in the retail games marketplace and remains the leading North American supplier of classic games including chess, go, backgammon, and checkers. Its publishing branch, Play All Day Games, is the maker of evergreen bestsellers Curses! and Weed-opoly. It is also the exclusive master distributor of Vesuvius Media games in North America.

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For more information, contact Cindy Shipp at +1 (702) 643-0100 or 

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